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It is important to understand Instagram algorithms when considering how to tailor content to your audience; there is a different algorithm for each part of Instagram, whether it be the main feed, reels, IG stories, or the explore page.One constant - keep content engaging and interactive and users will see it more often.To learn more about the various Instagram algorithms and how to ensure that your content is "algorithm friendly" check out the link below.

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When everyone is a curator, professional content creator or posts like an extension of a publisher - are we still considering that “social” or simply “media”?Headlines like this one from Business Insider come and go but I think now more than ever actually put the right finger on the pulse. Today’s social media is very much a business, not a network. To me, the future of social media is marked by one key signal:The growth of niche-focused platforms that can cater to users' specific interests and passions because authentic experiences simply can’t be served up to everyone❗📌 We search for content on Reddit – because we’re looking for actual human answers, not brand or AI-infused.📌 We use DMs and gated group chats to build connections and share personal stories – because we want to feel special and know we’re getting the inside scoop – not to be part of mass media where everyone gets served the same vanilla content in the main feed. 📌 We venture out to new social gaming platforms like Roblox – because “social” still holds value and attention spans constantly demand new interactions moving beyond the traditional 2D exchange of written words and images.#SocialMedia #ContentMarketing #GenAlpha #Technology

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Is too much glitter shifting you from real to reel life?I read this interesting article today on how “social" media has slowly become social "media” and to be honest. I kind of agree. I do observe a growing need to post the most perfect content, gained through the aspirations of imitating the glittery content social media is pushing our way through its algorithms. This idea has most definitely slowed down the push side of content from average everyday users and has skyrocketed the pull side making it a platform to showcase rather than express. A big win for content creators and advertisers!But looking at this purely from the creative aspect, I wonder where this evolving direction of social media is taking us. Are we falling into the trap of imitating instead of creating something new and original? Or are we using imitation as a stepping stone to nurture creativity inside us? Link to the Article: https://lnkd.in/gAhUVzEx#realvsreel #socialmedia #innovation #evolution #creativity

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Tips for Social Media Managers:The Head of #Instagram, Adam Mosseri, just announced that the future of Instagram is all about short-form video (according to PetaPixel). This means that IGTV and long-form content are taking a backseat.Here’s what you need to know to adjust your strategy:- Embrace reels: Short-form video is the way forward. Start focusing on creating engaging/creative Reels to align with Instagram’s new direction.- Optimize your content: If you have existing long-form videos, see how they can be cut into shorter reels. For deep dives and extended content, consider leveraging YouTube or other platforms.- Start conversations: Use IG’s interactive features like polls, quizzes, and comment prompts to connect with your audience on a deeper level.- Stay on trend: Keep an eye on the latest Reels trends and challenges. Jumping on popular trends can boost your content’s visibility and engagement.- Measure and Adapt: Track the performance of your Reels and adjust your strategy based on what works. Use Instagram’s analytics tools to refine your approach and maximize your impact.Full article: https://lnkd.in/gzxA3wFF#socialmedia #strategy #digitalstrategy

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All Short-Form Platforms Have The Same Algorithms??This is FALSEYes, repurposing content onto different platforms is a good idea as you can boost your reach and turn one video into three for example. BUT, don’t be surprised when they perform differently. You can see a prime example of this below. Bymaximise have a FANTASTIC brand and has started a new wave of short form content on instagram especially, with many account’s attempting to replicate their style.Notice that they have built a fantastic brand. They don’t spam out posts, with low quality, and high virality CTA’s.The Instagram Algorithm is structured around watch time, positive engagement, high quality, consistent, non-spam content.In comparison to the TikTok Algorithm which favours high frequency uploading, extremely short videos, incorporating trends, and spammy content.You can use this information to find out which platform is more suited to you and your business. Regardless of which platform you favour, you should still be repurposing all content onto every social media platform.

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In Short Urlebird helps TikTok users explore the platform's content. This page will explain Urlebird, if it's safe, and other alternatives. Read on for more. TikTok dominates short-form video on social media. Users worldwide appreciate sharing their creativity, humor, and abilities on this colorful platform. Urlebird helps you browse TikTok videos you want to see more.#Ixspycom #TikTokcom #TikTok2kcom #Top20AlternativesofUrlebird #Urlebird

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Even with the recent Threads launch, short-form videos will continue to be a critical part of your Instagram strategy. We’ve compiled 4 ways to increase engagement, views, and help boost your content in the algorithm when creating your IG Reels 👇https://lnkd.in/gqd7C3MC

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Longer posts and longer videos are in!Welcome to the pendulum swing. We are back to seeing longer posts being promoted by social media platforms and now, longer "short" videos. It is always wise to pay attention to what your audience prefers over trends, but when speaking generally, this is the shift that has been some time in the making.> LinkedIn says posts under 1,000 characters typically see a 25% drop in reach. They recommend 1,800 - 2,100 characters, which is roughly around 450 words. > Instagram says that captions around 150 words are more effective.> TikTok is providing incentives for creators to upload longer clips. > YouTube short-form videos are starting to see the length increase up to 15 minutes.It is always fun to experiment with content and the bottom line will always be create for your audience, but it is helpful to know what the algorithms are doing. Question Time: what type of social media content do you generally prefer to consume? Shorter or longer?

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Hey lovely people, stumbled upon a fascinating piece about the latest social media updates. 👀📱 Let's give you a peek into the trends:- YouTube now requires a box tick for realistic AI-generated content uploads. Stay authentic, folks! 🤖📦- Instagram rolls out ads with promo codes to sweeten the deal on purchases. Time to shop smarter! 🛍️💳- Reddit shakes things up with free-form ads that blend seamlessly with organic posts. Get creative, marketers! 🎨📈- Google steps up its game with added posts from social media in business listings. More visibility, more reach! 🌍🔍So, what are your thoughts on these updates? Let's chat and exchange some social media wisdom! 🗨️💭 https://lnkd.in/dk9riFn